world information architecture day
  • Project.World IA Day is an international celebration of information architecture that consists of events held in several cities around the globe with speakers, workshops, networking, and various other unique location-specific opportunities. The current website was uninviting and lacked a feeling of legitimacy – a few people we interviewed even said it looked like a medical site, so we set out to redesign the website for the community it actually aims to attract. We created a need statement for our persona, outlined a sitemap and its possible permutations, conducted several rounds of interviews, made mockups, and sent our final design to the WIAD team for implementation.
  • Role.Designer
  • Tasks.Redesign website
  • Tools.Adobe XD, Balsamiq, InVision
  • Team.One designer

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